If 2020 is the year that you have decided to try and maximise your digital marketing strategy, and in particular, your social media marketing plan of action, then it is vital that you embrace the benefits of video content.
Sit for a moment and have a think about how you spend your time online.
Do you read a lot, or do you prefer a more visual way of consuming content?
If you prefer to watch videos, then you are far from alone. In fact, “45.6 million people watch video content in the UK at least once a month”. That equates to 68.3% of the population.
Are you surprised by this?
If you are, just wait for the mind-blowing video content statistics that are still to come…
What demographic watches the most video content?
“96.3% of 18-24 years olds in the UK watch video content at least once a month”. (eMarketer.com)
Somewhat unsurprisingly, it is the younger generation that is driving the popularity in video content, mostly due to the fact that they have grown up surrounded by technology and therefore, they have a predetermined digital mindset.
Not to mention the fact that many users from this age group are more solvent than ever before, plus they have access to several free or extremely cost-effective streaming services.
What video content are people watching?
“Two thirds of young sports fans in the UK prefer sports coverage on social media platforms compared to traditional TV.” (Media Chain)
That being said, it is very easy to supply inferior sports video content, as sporting moments are notoriously hard to capture. Therefore, it is a good idea to enlist the help of a sports video production team that can help you produce engaging and highly shareable content.
Other popular video content genres are:
· Entertainment
· Food
· Gaming
· Beauty
· Travel
· Music
Where are users watching video content?
Online videos are consumer’s favourite type of content to see from a brand on social media platforms and streaming services with:
“YouTube being the most dominant digital video platform, with 40.9 million viewers in 2019, followed by Netflix with 20.9 million users and Amazon Prime Video with 11.3 million”. (eMarketer.com)
Furthermore:
“Facebook has more than 4 billion video views every day” and “Twitter has over 2 billion video views daily”.
But why is video content so popular on social media?
Namely, it is because social media is predominantly a sharing site and what could be more engaging than a funny, shocking, or a just plain weird video?
Why should you be focusing your efforts on video content?
Not only is video marketing big business at the moment, it is only set to increase in popularity in the next few years.
“87% of marketing professionals currently use video content as a marketing tool” to help promote products and services to the right audience at the right time.
Furthermore, “88% of video marketers are satisfied with the ROI of their video marketing efforts on social media”. (Animoto)
Can you really afford not to be a part of this video content revolution? For more information on how you can use sporting video content as a part of your social media marketing strategy, get in touch here.