Video content is taking the world of social media by storm, and there are huge expectations placed on business owners far and wide to break into video marketing to remain ahead of the competition.

Video is becoming an increasingly powerful digital marketing tool for businesses. Video marketing opens up the ability to reach audiences and capture their attention in an engaging way makes video an ideal, and almost necessary, means to promote a brand and its products and services. But making a successful video isn’t always so straightforward. It requires planning, targeting, and an understanding of your audience.

If you’re looking to release music over a set period, you will either be releasing singles, EPs or LPs. What you release doesn’t necessarily depend on the number of tracks you have written that are ready to be recorded; instead, it depends on what you’re looking to achieve with your release. Are you looking to nurture an existing fanbase, attract publicity, or prepare for a tour, for example?

Video marketing is one of the most effective ways to get your message across to potential customers and strengthen your brand image in a meaningful way. By creating engaging content that can encourage potential customers to find out more about your brand, you will be able to increase your sales and customer base and even help your brand go global.

If 2020 is the year that you have decided to try and maximise your digital marketing strategy, and in particular, your social media marketing plan of action, then it is vital that you embrace the benefits of video content.

Sit for a moment and have a think about how you spend your time online.

Filming top quality sporting events is a great opportunity to create an exciting live event video production, but it presents different challenges to many other forms of video. Most sports are extremely high-paced and require you to be on your toes and ready to catch the action in order to get the best footage.

Independent artists have opportunities their forebearers could only dream of. With the proper marketing methods and promotion channels, any artist with great music behind them can become an independent hit and maintain complete control over their personal brand. It won’t be an easy journey, and it will take time, but as long as you follow these top tips, you will be able to grow your fanbase and promote yourself independently.