Video marketing is one of the most effective ways to get your message across to potential customers and strengthen your brand image in a meaningful way. By creating engaging content that can encourage potential customers to find out more about your brand, you will be able to increase your sales and customer base and even help your brand go global.
1. Hire a Video Marketing Company
The videos your company creates are a reflection of your brand, and this means that it’s crucial that they are of the highest quality possible. If you’re struggling to develop engaging videos with your team, you should consider outsourcing this task to professional videographers who can help you with your video marketing strategy and ensure that you create videos that promote your brand in the right way.
2. Build a Video Library
If you intend to build your brand with your video strategy, it’s no good simply making a single video to spread the word about your company. Instead, you need to curate a video library that allows you to release new videos frequently. This will ensure that you can keep your viewers attentive by providing them with new, scheduled content while also establishing and retaining your brand image over time.
3. Brand Your Video
As you’re using videos to build your brand, you need to make sure that these videos are as branded as possible. This should include consistently using your brand’s colour schemes and fonts, placing your logo in the corner of every video, using the same theme music for each clip, picking stock footage that reflects the image of your brand and using a watermark to ensure that other companies cannot take credit for your hard work.
4. Establish a Brand Voice
If you want your brand to become recognisable, it’s paramount that you create a tone of voice within your videos that matches your brand’s values and will help you reach your target audience. For instance, if you are a trendy brand that caters to young people, you might consider using a younger narrator and ensuring that your video uses a casual and conversational script.
5. Consider Your Target Audience
Your videos and branding will change according to your target audience, and there are some vital questions that you need to ask yourself as a result. These questions include the type of platform that they are most likely to use, such as social media or YouTube; what type of content they would be interested in; and whether they will be accessing your content via phone or desktop.
6. Create Exciting Content
Although your main aim is to build your brand image by using video, you shouldn’t forget to create exciting content that can draw the attention of the internet and even has the potential to go viral. To do this, you should try to focus on stories rather than promotion, establish a hook early on in the video, keep the video short and fast-paced and use the platform to share your knowledge and expertise within your industry.