Why Your Brand Needs Video Promotion in 2021

If you are looking for innovative ways to make your brand stand out from your competitors in 2021, then look no further. Video promotion or video marketing is becoming increasingly popular with marketers and businesses alike who are looking for a guaranteed way to effectively communicate with their target audience. 

First and foremost, today’s consumer wants, no expects, the information they need fast. Therefore, if they have a choice between reading a long piece of text and watching a 2-minute video, the latter is the most obvious choice. 

That’s not to say that written content is obsolete, just that you need to also include video in your marketing efforts if you want to remain relevant. 

Still not 100% convinced?

Keep reading to discover the top nine reasons why your brand needs to use videos as a promotional tool in 2021 and beyond. 

1. Video impacts buying decisions

If you think that you get sufficient traffic to your site, but the visitors in question are not actually following through and making a purchase, then videos can help you with this. In fact, statistics show that video content can have a hugely beneficial effect on a person’s buying decisions, with 64% of customers saying that a video makes them more likely to make a purchase.  

If you have not created video content for your brand before or you are worried about making poor quality content that will alienate your customers, then you may want to consider looking into professional videographers. Worth their weight in gold, a videographer can help you with all aspects of video promotion, from social videos and documentaries to tech videos and event productions. 

1. Video improves your search ranking

If it is your lifelong professional goal to get your website on that highly coveted first page of Google, then video is most definitely the way to go. One of Google’s main ranking factors is the time a visitor spends on your page, with the longer they spend, the higher a ranking you are given. 

Video content is known to increase the amount of time a user stays on a site, with the average person spending 88% more time on a website that features a video than one that does not. 

1. Video increases backlinks

Backlinks, as in an incoming link from one page to another, are much more prevalent with video content. In fact, embedding a video into a page or social media post has the ability to triple the number of linking domains. This is because videos are viral by nature, and therefore, if you take the time to create video content that your audience actually wants to see and will benefit from, you can score hundreds of high-quality links. 

Other benefits of video content include

The benefits don’t stop there; you can also make the most of a boost in conversions, great ROI, and increased brand awareness and recognition. In addition, videos can encourage shares, builds trust, and appeals to mobile phone users.

It can be a daunting decision to create video content for your business, especially if you haven’t done it before. That being said, the benefits by far outweigh any initial fear you have.

Plus, you can always hire a professional to give you a helping hand if you need one.

5 Video Marketing Trends For 2021

It’s almost 2021, and with a new year comes the hope for a fresh start! 2020 has been hard for the video industry, with less opportunity for us to go out and make great video content on location and interview great people face to face.

You will have seen the new wave of Zoom style interviews being edited into videos, and you’re probably used to seeing face coverings and presenters sitting meters apart from each other, but you’re probably also missing the rich content from around the world that videographers would normally be sharing.

Looking Ahead

2020 hasn’t been too bad from a creative perspective, though, and anyone in the video marketing services who has thrived has done so by watching the trends and finding new and creative ways to make great video content, even under the immense pressure we’ve had.

With that in mind, here are five trends that are expected to gain even more popularity in 2021 to give your brand some ideas about what you should be doing.

Less Emphasis On Production, More On Story

Getting the story right is always important for anyone in video production and in video marketing. The old adage of ‘people buy people’ is almost true; it’s more like ‘people buy stories’.

Video production that emphasises the story can get away with a lower production value. That’s not to say low quality, but high production videos with no story will never win over low production high story content.

High-Quality Training Content

The world of education and training has changed rapidly in the last few years, and perhaps even more so this year. With more schools and workplaces moving to an online or a virtual model, the need for decent high-quality training materials, especially fitness video production has never been more prevalent.

Along with the recognition of different learning styles, video training is the future.

User Feedback

Users want to be interactive when it comes to their video content. They aren’t just passive viewers anymore; they want to be involved, answering questions, getting involved in the comments sections, and hitting like to show their appreciation.

Apps like Instagram and TikTok will be focusing on interactive feedback type content next year for sure.

Long-Form Over Short Form

Facebook is pushing videos over 3 minutes long, and YouTube is finding longer-form videos like the Joe Rogan podcast doing really well.

While short-form will still rein king of social media, there is a big market for long-form discussion and documentary-style content on platforms like YouTube, and audiences are crying out for more of it.

Staying Authentic

One of the most important parts of creating video content as a brand is staying authentic. We’ve seen it time and time again with influencers ‘selling out’ to sponsors or going off base from what their original content was like. Hiring a professional freelance videographer, with the right know-how can help with ensuring your video retains its authenticity while also getting the right message across to your audience.

Everyone likes to see an influencer and a brand evolve, but that evolution needs to happen in an authentic way. Otherwise, audiences will switch off.

How Video Content Can Help Improve Your Website

Of all the online tools that you use to help boost your business, your company’s website is by far one of the most important ones. Not only is it how current and potential clients obtain information about your products and services, but it might also be a platform through which you interact with those individuals on a regular basis. From receiving inquiries to addressing customer service issues, your website should always be operating at peak performance.

Therefore, if you do not already have professional, quality video content on your website, then you are missing a beat. Video content is an excellent mode through which you can get important information to your customers in an interesting and engaging way while using your branded content.

Here are just a few of the ways quality video content can help to improve your website.

It Adds an Element of Professionalism

If you are thinking that the short, self-made introduction video that has been living on your business’s website for the last decade is accomplishing what it should be, then you are most likely mistaken. Your video content needs to be of professional quality and include gripping content if it is going to give your website the element of professionalism that it needs.

When your website is professional in nature, it lets people know that you are the type of company that is worth working with. Moreover, the amount of information that you can convey through a video, particularly one that is engaging and interesting, is far more than you might expect someone to read about for themselves on your website.

Easily Introduce New Products

When your company releases a new product, you want to ensure that the product gets the rollout it deserves. By using product videography in the right manner, you can introduce your new products in such a way that it generates the buzz you would want for your new products.

Furthermore, a video that has been created with care and professionalism can help to inform people all about your new product in a most useful way. It is far easier for consumers to picture themselves using a product when they can actually see how it works with their own eyes. This is why promotional marketing videos are so important for businesses.

The right product video can be shared on multiple platforms as well. For instance, you can post your new video to your social media sites as well. By linking them in, you can also help to drive up traffic to your website.

Show Your Personality

All too often, when an online shopper is browsing the internet for the right company to purchase from or work with, they don’t get the opportunity to associate a face with the business they are looking into. However, by featuring yourself and your employees in your video content, you can help bridge that gap and create a lasting impression on those who visit your website. You can also show more of your own personality and style through your branded video content.