Video content is taking the world of social media by storm, and there are huge expectations placed on business owners far and wide to break into video marketing to remain ahead of the competition. According to statistics released by Hubspot, an estimated 81% of all brands now use video content as a marketing tool – which is up from 63% in 2019.

However, it isn’t enough to simply create and upload video content. You need to go that extra mile to ensure that your followers are actually engaging with it, and, most importantly, sharing it with their friends and family! So, what is the secret behind creating share-worthy video content for social media? Here are the facts that you need to know.

What makes videos share-worthy?

Before you can create share-worthy content, you need to investigate what makes it share-worthy in the first place. Based on research conducted by the Online Marketing Institute, there are four main reasons why a person might opt to hit that ‘share button’:

• They believe that the content that they are sharing will gain them social approval and a host of positive comments and reactions from their followers.

• They believe that the content in question will play a role in helping them to nurture their relationships with others.

• They relate to the content and believe that it communicates a part of their personality. 

• They find it entertaining, educational, or funny and want to entertain, educate, or amuse their friends and family.

Quick tips to crafting shareable video content

First and foremost, avoid going the DIY route and instead opt to hire a professional for social media video production. Quality does make a difference when it comes to maximising a video’s shareability!

Here are a few other tips to bear in mind:

• Tell a story. The art of storytelling is crucial to keeping your followers glued to the screen and keen to share your creation with the world.

• Structure your video strategically. You need to grab a viewer’s attention within five seconds or risk them scrolling to the next post. Therefore, do your best to throw out an incredible one-liner or a notable piece of information at the very beginning. After that, keep your focus on structuring your video in such a way that it holds their attention. For instance, if you must include text, stick to bullet points and bright, bold headers.

• Do your best to use your social media video content to solve your followers’ problems or to put a smile on their face. If either one of these is the primary goal, there is a good chance that the resulting piece of content will be share-worthy.

• Keep it short and sweet. Very few people will watch a video past the point of 60-90 seconds, so avoid making your content longer than that. The reality is that most won’t share a piece of content that they don’t watch to the end.

Now that you know what makes a video share-worthy, as well as how to create video content that engages your audience, book your social media video production pro today! Get in touch with Bernard on 07505008450.