It’s almost 2021, and with a new year comes the hope for a fresh start! 2020 has been hard for the video industry, with less opportunity for us to go out and make great video content on location and interview great people face to face.

You will have seen the new wave of Zoom style interviews being edited into videos, and you’re probably used to seeing face coverings and presenters sitting meters apart from each other, but you’re probably also missing the rich content from around the world that videographers would normally be sharing.

Looking Ahead

2020 hasn’t been too bad from a creative perspective, though, and anyone in the video marketing services who has thrived has done so by watching the trends and finding new and creative ways to make great video content, even under the immense pressure we’ve had.

With that in mind, here are five trends that are expected to gain even more popularity in 2021 to give your brand some ideas about what you should be doing.

Less Emphasis On Production, More On Story

Getting the story right is always important for anyone in video production and in video marketing. The old adage of ‘people buy people’ is almost true; it’s more like ‘people buy stories’.

Video production that emphasises the story can get away with a lower production value. That’s not to say low quality, but high production videos with no story will never win over low production high story content.

High-Quality Training Content

The world of education and training has changed rapidly in the last few years, and perhaps even more so this year. With more schools and workplaces moving to an online or a virtual model, the need for decent high-quality training materials, especially fitness video production has never been more prevalent.

Along with the recognition of different learning styles, video training is the future.

User Feedback

Users want to be interactive when it comes to their video content. They aren’t just passive viewers anymore; they want to be involved, answering questions, getting involved in the comments sections, and hitting like to show their appreciation.

Apps like Instagram and TikTok will be focusing on interactive feedback type content next year for sure.

Long-Form Over Short Form

Facebook is pushing videos over 3 minutes long, and YouTube is finding longer-form videos like the Joe Rogan podcast doing really well.

While short-form will still rein king of social media, there is a big market for long-form discussion and documentary-style content on platforms like YouTube, and audiences are crying out for more of it.

Staying Authentic

One of the most important parts of creating video content as a brand is staying authentic. We’ve seen it time and time again with influencers ‘selling out’ to sponsors or going off base from what their original content was like. Hiring a professional freelance videographer, with the right know-how can help with ensuring your video retains its authenticity while also getting the right message across to your audience.

Everyone likes to see an influencer and a brand evolve, but that evolution needs to happen in an authentic way. Otherwise, audiences will switch off.